What is PR? (And Why It’s Your Brand’s Superpower)
What is PR? (And Why It’s Your Brand’s Superpower)
Hey there
Ever noticed how some brands always stay in the spotlight? Trending on Instagram, popping up in news articles, getting love from influencers. While others just fade into the background?
That magic is called PR, short for Public Relations.
Let’s break it down in simple, GenZ style.
So What is PR Really?
PR is like your brand’s personal hype team. It helps shape how people see you, talk about you, and feel about you.
Whether you're a content creator, a small business owner, or a big brand, PR helps you:
* Get attention in the right way
* Earn trust from your audience
* Handle negative situations smartly
* Stay relevant without spending on ads all the time
PR vs Ads
Imagine this:
Ads: You say you're awesome
PR: Others say you're awesome
Ads: Feels like a promotion
PR: Feels like a story
Ads: Short-term boost
PR: Long-term reputation
Ads are paid shoutouts. PR is organic respect. PR feels more real, and that’s what people vibe with.
What Do PR People Actually Do?
Here’s the tea:
* They pitch cool stories to the media
* They write press releases that don’t sound boring
* They plan events that get attention
* They manage crises so your brand stays safe
* They collab with influencers who match your vibe
* They create content that feels authentic
In short, PR pros make sure people are talking about your brand in the best way possible.
Why PR is a Must
* People trust what others say, not just ads
* A strong image attracts customers and opportunities
* If anything goes wrong, PR helps you bounce back
* It makes your brand feel human, and GenZ loves realness
Final Word from Queen’s PR
PR isn’t about faking anything. It’s about sharing your real story in the best light.
In a world full of noise, we help you stay seen, heard, and respected.
Want your brand to glow up online and in the media? Let’s chat at queenspr.in
Reddit Review of One of our Intern
So yeah, my college asked us to do any internship for credits. I didn’t care much tbh, just wanted the certificate. So I joined the PR internship at QueensPR because it sounded chill and creative.
But then my cousin found out and straight up told me,
“Bro, leave PR and switch to Project Management. Do it at any cost.”
He works in a startup and told me how messed up the job market is right now. Layoffs everywhere. People with MBAs earning peanuts because they don’t know how to actually manage things.
Everyone’s learning fancy skills, but no one knows how to run a project or lead a team. That hit me hard.
He also said something that stayed with me:
“If you’re getting a solid PM internship at 5k with proper training, live projects, and a certificate from IIT Guwahati, you’re lucky. Most people don’t even know this exists.”
At that point, even he was looking for something like this. I didn’t even know what project management meant. I thought it was boring corporate stuff. But I trusted him and asked the QueensPR team if I could switch.
They were super chill about it and let me move to the PM batch.
And omg, this was actually useful.
I got to work with real clients, coordinate with design and tech teams, attend weekly reviews, and use actual tools like Notion, Trello, Google Workspace etc. I’m not gonna lie, I finally understood how things function in the real world.
Also, I need to say this openly:
Being a PM intern is so much easier and cleaner than being in HR.
My HR friends were constantly following up with people, managing conflicts, doing repetitive tasks. PM felt way more logical and less draining. You plan things, you follow up, you solve problems. That’s it.
And yeah, the IIT Guwahati certificate on my resume? Total magnet. I literally had one startup founder mention it during a call. It just makes your resume stand out, especially when you don’t have a fancy degree or college tag.
To be real, I didn’t join this internship because I was smart. I just had someone who gave me the right advice at the right time. But I’ve seen the difference it made in just 3 months.
If you're reading this and confused about what to do in this job market, just start with project management. Doesn't matter if you're from commerce, science, arts or anything.
It teaches you how to work. That’s all that matters.
And getting this kind of experience + IIT certification for ₹5000?
Bro, that’s cheaper than my Netflix subscription.
Anyway, just wanted to share. Hope it helps someone.
Top 5 PR Mistakes Startups Make (And How to Avoid Them)
Public Relations (PR) helps startups build credibility, visibility, and trust. But many new brands make common mistakes that waste time and money.
Here are the top 5 mistakes startups make in PR and how to avoid them:
1. Thinking PR Means Only a Press Release
Many startups think PR is just about sending out a press release. But PR is much more than that. It’s about building relationships, telling your story, and getting people to talk about your brand.
What to do: First, define your story. Focus on what makes you unique and why people should care.
2. Starting PR Too Late
Waiting until your product is perfect or funding is raised is a mistake. Media loves to follow your journey, not just your results.
What to do: Start early. Share your mission, small wins, and behind-the-scenes updates.
3. Targeting Everyone
Sending generic emails to every journalist rarely works. If your pitch isn’t relevant, it gets ignored.
What to do: Research and send personalized pitches to the right media outlets.
4. Ignoring Digital Platforms
Many startups focus only on newspapers or blogs. But Gen Z and modern audiences are on Instagram, YouTube, and creator platforms.
What to do: Use a mix of traditional and digital PR for better reach.
5. Trying to Handle PR Alone
Handling PR without experience leads to delays and missed chances.
What to do: Partner with a PR expert or agency that understands your space.
Final Thoughts
PR isn’t just about coverage. It’s about building trust and visibility at the right time, in the right way.
Need help with PR?
Reach out to Queen’s PR for a free 15-minute consultation and let’s plan your brand’s rise together.
What It’s Like to Work in a PR Agency (Gen Z Edition)
So you’re a student or fresher thinking about PR as a career? Great choice. But let’s be honest, working in a PR agency isn’t just about writing press releases or scrolling Instagram.
Here’s what it really feels like to work in a modern PR agency, especially one that matches Gen Z energy like Queen’s PR.
1. Every Day is a New Campaign
Forget boring routines. One day you might be researching influencers for a fashion brand, the next you could be writing captions for a fintech startup.
Expect fast pace, quick turnarounds, and lots of variety.
2. Creativity is Currency
Your ideas matter. Memes, captions, campaign names, content formats. Everything counts. The crazier the idea (if it works), the better.
If you're creative and curious, PR is your playground.
3. Communication is Key
From client calls to team brainstorming, you need to be clear, confident, and sometimes clever. You’ll also learn how to say "no" politely but firmly.
4. Social Media is Work
You won’t be watching reels. You'll be planning them. What works, what flops, when to post, how to trend. It’s part research, part instinct.
5. It’s Not 9 to 5 Boring
Startups move fast, and PR agencies move faster. You might pitch stories in the morning and schedule content in the evening. The energy keeps you going.
Good agencies also respect your personal space and time.
6. You Learn More Than Expected
You'll understand branding, psychology, media, tech tools, design, and even crisis management. Real learning comes from real projects.
7. Vibes Matter
A good PR agency treats interns like real team members. At Queen’s PR, your ideas are heard, and your efforts actually shape campaigns.
Is PR Right for You?
If you're someone who is:
Curious about trends
Obsessed with content
Excited by fast-paced work
Passionate about storytelling
Looking for a creative career
Then PR might be the perfect fit for you.
Ready to explore PR as a career?
Apply now for a Remote internship at Queen’s PR Career Page.
How SEO-Friendly Google Reviews Can Boost Your Business Ranking
Ever wondered why some businesses show up at the top of Google search even if their website isn’t that flashy?
The secret often lies in Google Reviews. More importantly, it depends on how strategically they’re written.
Why Google Reviews Matter for SEO
Google reviews are not just feedback. They are mini content pieces that Google actively reads, indexes, and uses to understand:
What your business offers
Where you're located
How relevant you are to popular search terms
So when someone types "Best NEET Coaching in Hyderabad", Google looks for those exact words in your reviews and shows your business higher in local results.
Our Strategy: Reviews That Rank
At Queen’s PR, we help businesses grow with smart positioning and strategic visibility.
Here’s how our review optimization process works:
Keyword-Optimized Reviews
Our interns are trained in SEO copywriting. They write authentic, human-sounding reviews that naturally include high-ranking keywords people are already searching for.
For example:
“Queen's Academy is hands down the best NEET coaching in Hyderabad. The faculty is excellent and results-driven.”
This type of review helps Google connect your business with those exact search terms, giving you a major boost in rankings.
Dealing with Negative Reviews
Negative reviews, especially fake or unfair ones, can seriously hurt your reputation and ranking.
Here’s how we support you:
Bulk Reporting
If a competitor posts a spammy or misleading review, our interns report it to Google using the proper violation categories. When multiple accounts flag the same review, Google is more likely to remove it.
Balance with Positive Reviews
Along with reporting, we help your business profile receive a steady flow of high-quality, SEO-friendly reviews. These push down the visibility of older or negative ones while building trust and credibility.
Real, Measurable Results
Within a few weeks of optimized review efforts, you can expect:
Better visibility in “near me” Google searches
Improved Google Maps ranking
More clicks from local customers
Higher trust and social proof
Final Thoughts
Today, Google reviews act like your business’s homepage. When written correctly, they work as powerful SEO assets that improve visibility and attract real leads.
At Queen’s PR, we don’t just collect reviews. We craft them with intention and SEO strategy to help you outrank the competition.
Want to transform your Google reviews into a 24/7 marketing tool?
Let’s connect.
Why PR Internships Should Replace MBA Internships (A Brutally Honest Comparison)
Every year, thousands of MBA students chase internships at banks, consultancies, and corporate houses. But here’s the truth no one talks about. Those internships rarely offer the creative freedom, real-world experience, and visibility that a PR agency can.
Let’s break this down honestly.
Task Type:
MBA Internships:
PowerPoint, Excel sheets, backend research
Shadowing seniors, minimal client interaction
Fixed processes, less room for ideas
PR Internships:
Real-time client communication
Content writing, campaign planning, live social media handling
Interns work on visible tasks with measurable impact
Learning Depth:
MBA Internships:
Theory-heavy, less practical exposure
Tasks often assigned for formality
Limited to industry vertical (e.g. only finance or HR)
PR Internships:
Learn how businesses grow public perception
Multidisciplinary: you’ll touch branding, psychology, marketing, tech
You see what works instantly through media or audience reactions
Creativity & Freedom:
MBA Internships:
Process-based, formal environment
Innovation usually not welcomed from interns
PR Internships:
Idea-first culture
Interns brainstorm campaign themes, viral content, influencer tie-ups
You learn to tell brand stories, not just make reports
Stress vs Visibility:
MBA Internships:
Long hours, little recognition
Intern tag limits decision-making power
PR Internships:
High-energy but fun
Your work may go LIVE on Instagram, in press releases, or on YouTube
You build actual work portfolio, not just "intern experience"
Why Gen Z Should Rethink Internships
MBA internships are still stuck in a traditional framework. If you want a career in brands, digital marketing, psychology, or media, PR is the smarter, faster route.
At Queen’s PR, our interns become:
Community managers
Meme creators
Strategists
Interviewers
Publicists
Viral campaign planners
You don’t fetch coffee. You build campaigns that go viral.
Final Thought:
If you're a student who wants influence, learning, creativity, and a chance to stand out in a crowded job market, ditch the old-school MBA internship route.
Choose PR.
Choose relevance.
Choose to be seen.